Chapter 1 reading response

Usually when we see words that were written back then, we usually don't think of the typographic letterforms that they were made from. We would usually think of them as words. After reading Chapter 1, it made me realize that a lot of the typographic structures we use today were somewhat derived from back then. One example was Gothic lettering. In 11th and 12th centuries, early Gothic lettering was used. The result of inventing early Gothic lettering was that it increased vertical emphasis on some of the letters. As a result, Barry Deck invented the Emigre typeface which is a template from Gothic. You would see a lot of this kind of typeface used for horror movie posters. Another example is how the evolution of the computer impacted typography design. One example is with the MTV logo. In the 1980s, a combination of digital typography and computer technology impacted typographic design that lead to electronic page design. In 1982, this caused Pat Gorman and Frank Olinsky to create the MTV logo in the 1980s. This lead to other typographic designs such as the Manhattan logo and early bit mapped typeface designs that would be on computers. A lot of Saul Bass's work that he did in the 1950s were influenced in other typographic designs for stuff as well such as Looney Toons, Tom and Jerry, some modern films that are throwbacks to the 1957 noir classics, etc. Going off of this reading, not only do I like how much typography has evolved over the years, I'm pretty excited about how typography will evolve in the future. I think with the advancement of technology, we would be able to come up with typographic designs that look very unique and pretty cool. Since typography has come a long way, I believe that it will go even further in the future.