I chose American Typewriter as my serif font because I enjoy
the way it looks like an old fashioned typewriter. The serifs are not too
overly decorative, with a touch here and there like with the capital letter J,
but overall make it very easy to read. This font has straight serifs, normal
weight, normal width, and medium contrast. This is a very sturdy font, because
of the slightly heavier serifs on the lower half of the letters. The weight of
the letters tapers in and out, slightly, which is characteristic of the old
style of type. The stress is on the curves. At the same time, it is a very
unified font, sharing a lot of characteristics from letter to letter. This
makes me think of vintage advertisements, newsprints, and old letters.
I chose Futura for my sans serif font. This font is very
similar to Helvetica; however, there are notable differences, such as the
counter on the lowercase letter e. This font has no variation in stroke weight.
It has a medium weight, normal width, and low contrast between thick and thin
aspects. There is no stress on any letters. It is also very pointed, and I’m
not sure if there is a technical term for that. This is also a very unified
font, given the straight lines are shared throughout each letter, as are the
curved lines. This is a very efficient, no nonsense font. It reminds me of any
sort of manual, or street signs.
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