The chapter goes into depth about words can
have the greatest, yet the least impact in typography. Similar to letter, words
have spacing, contrast, depth, height, and weight. A small change can lead to
big changes in point size and line lengths. I think it was really interesting to
learn that a typographic sign is dynamic because of the interactions it has with
the surrounding white space. I noticed that bold letters are far more dynamic
that non bold ones. Also, the margins and columns can change the way words seem
to look, similar to the white space, even these have an impact on words. Horizontal
and vertical lines differ and cause movements of the eyes for the viewer, emphasizing
the importance of the words altogether.
A letter differentiates one family of type from another and when the letters
are put together, they signify signs. In fact, words have the power to be
joined together to form verbal sentences and typographic lines. In order
to achieve the balance, elements need to be balanced against each other in
terms of their sizes, weights, spatial intervals, and other visual properties…this
is so that they can attain the perfect or the desired equilibrium on the whole.
I think it’s really important to know that the contrast also plays an essential
role in the way the words come out and look. However, the spatial elements
remains constant in order to be cohesive, or else the equilibrium can be lost.
I found it particularly interesting
how through the typographic space, visual hierarchy, ABA form, and systems combine
together to make the syntax come to play.
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