The chapter begins by providing the
reader some insights about where and when were the earliest writing samples
found, and where they were used. Interestingly, typography had existed for more
than what i had thought.
the book divides typography into
several periods of time...and what i find amazing is how different typography
existed at different places, and different times. The books shows exampled from
other books, posters, stone carvings, architecture, and even sculptures that
have typography as an element in them.
As the name of the chapter
suggests, it is about the evolution of typography, and the one thing that is
seen about typography is that change is consistent. Over the years, typography
has been and is still shaped and mirrored by culture, tradition, time period,
and taste. The chapter divides typography into different eras in a visual
timeframe manner with four eras.
The first one is the invention of
writing itself, which was five thousand years ago and end with the invention of
the movable type in Europe during the middle of the fifteenth century. Earlier,
things were written on larger materials that were not portable, such as giant
buildings etc. but later, they were done on portable objects such as stone
tablets. An example of one would be from the book itself, the Greek manuscript
writing.
the second period starts off by hand
press and handset metals, which lasted about three hundred and fifty years. This
was more of classical literature and renaissance kind of typography, which was
done on famous paintings and sculptures, and typing sheets such as Erhard ratdolt.
The third time frame covers the
industrial revolution and the end of the nineteenth century. This era reveals
the technological innovations, leading to news type and forms of typography. This
era included printed sheets, photographs, and even digitalized architecture. An
illustration of a typographic example from the book that I liked was the Mrs.
Winslow's Soothing Syrup...as it has typographic foundtype with transformations...
Lastly, the fourth period is 20th
and 21st century, both being shaped by modernization.
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