For this found type project I decided to go with a theme
that I am very familiar with, and that is The Beatles. My parents have always
been big fans and luckily for me they have a lot of memorabilia. I photographed
old posters and album covers. It was really amazing to go through and actively
realize how many different fonts were used throughout their musical history.
They used both serif and sans serif fonts, as well as some cool fonts that
completely encapsulate the 1960s, fonts made from silhouettes, and letters made
completely out of flowers! I had more pictures than I could use, unfortunately,
but what I decided to do was go with a black, white, and red color scheme. The
mostly red photos are in a diamond shape, middle, left, right and middle
bottom. Then the other spots are black and white. I also tilted the type so it
is flowing nicely from right to left and focused on the center. I wanted the
letters to direct your attention to the center. So I pointed words on the
bottom reading up and the opposite for the picture on the top right. For this
project I really thought about how we overlook font and typography and began to
notice it more often. Although it’s distracting while driving I hope I continue
to take notice in the future.
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