Emily Ryan - Chapter 7 Reading Response

I noticed that since I have the 5th edition of the book, the chapter on Case Studies in Typographic Design is actually Chapter 9 instead of Chapter 7, so that's the one that I read. This chapter is about looking at posters that very successfully integrate type and image. It mentions using layers of text and image to create something more dynamic. It’s about integrating the type but retaining its legibility at the same time. Use of a grid was also emphasized. The provide order and structure. You can use type patterns to represent other things such as the human body, DNA, and flight patterns. Type can be used to portray a mood, especially with movie titles and motion. It is important to convey a message and intrigue an audience into the movie. It talks about using easy to read fonts and keeping things very neat and organized. This makes sure everything is easy to understand. A poster can be complex but neat and still put forth the meaning the creator wanted. There needs to be a sense of visual unity but also creating a dynamic image. The simplicity is in the details.