Chapter 7
talks about typographic technology and how it has changed through the years. In
the beginning, the chapter talks about how the invention of typography
industrialized advertising in that time. The designs of typography have been a
huge part to the evolution of the technology. The chapter informs us on how typography
has been a hand composition for centuries. As the chapter talks about the earliest
mechanism of handy craft, which is the hand lettering of books. It is also
interesting to learn that similar thought processes existed in that era as well
that exist today. For instance, the proper kerning and weight of alphabets had
to be balanced and on a particular level of equilibrium. However, today things
had changed and several online and purchasable software’s have evolved.
Especially in the world of photography and graphic design. A lot of work was
done manually previously, which is now much more faster than before due to the
invention of these software and computer aided design.
However, the existence of the computers does not make the process
better in any way as each letter has to be carefully designed through software
and specific details must be kept in line. One particular thing that caught my attention
in the chapter was that it is much more easier and faster to transform typographic
images through a designers computer work station, but if a minor change had to
be made before the existence of the machines, the entire framework had to be
re-done by hands.
As much as the computer software can make the work easier, they
can also be a confusing point for beginners and even experts at times. Lastly,
in my personal opinion I feel that although due to the presence of software, typography
has taken a revolutionary change in the form of digitization, it has to some
extent made humans creativity much more dependent on software only. Thus, I
feel that some level of manual typography such as hand drawings should be practices.
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