Thursday, August 16, 2012
Syeda N Ali - Chapter 7 Summary
Chapter 7
talks about typographic technology and how it has changed through the years. In
the beginning, the chapter talks about how the invention of typography
industrialized advertising in that time. The designs of typography have been a
huge part to the evolution of the technology. The chapter informs us on how typography
has been a hand composition for centuries. As the chapter talks about the earliest
mechanism of handy craft, which is the hand lettering of books. It is also
interesting to learn that similar thought processes existed in that era as well
that exist today. For instance, the proper kerning and weight of alphabets had
to be balanced and on a particular level of equilibrium. However, today things
had changed and several online and purchasable software’s have evolved.
Especially in the world of photography and graphic design. A lot of work was
done manually previously, which is now much more faster than before due to the
invention of these software and computer aided design.
However, the existence of the computers does not make the process
better in any way as each letter has to be carefully designed through software
and specific details must be kept in line. One particular thing that caught my attention
in the chapter was that it is much more easier and faster to transform typographic
images through a designers computer work station, but if a minor change had to
be made before the existence of the machines, the entire framework had to be
re-done by hands.
As much as the computer software can make the work easier, they
can also be a confusing point for beginners and even experts at times. Lastly,
in my personal opinion I feel that although due to the presence of software, typography
has taken a revolutionary change in the form of digitization, it has to some
extent made humans creativity much more dependent on software only. Thus, I
feel that some level of manual typography such as hand drawings should be practices.
Wednesday, August 15, 2012
Ashley Soltis - Music Poster Final
My music poster is centralized around the song lyrics of Feist's "Mushaboom." The nature of the song is very airy and "tinkly," in a sense, as it incorporates a variety of undertones and shuffling beats from various percussion instruments. For the poster, I wanted to maintain that fluidity and keep it understated. I chose the same color palette for the entire piece to solidify unity, and used a gradient effect plus lower opacities to give it that open, airy feel. The word "mushaboom" itself is something of a whisper and I distributed the word in the background multiple times to imply a hushed sound, and portray the amount of times it is spoken in the song, under the main course of the lyrics. The font I chose was Sylfaen, which is a serif font similar to Times New Roman, but it is a litte more updated and reminds me of a storybook. The song talks about the woods and running away to a "little house barely on the map," so I imagined it rather fit the fairytale-esque tone of the song.
http://www.youtube.com/watch?v=cYF0qU5WSew
Tuesday, August 14, 2012
Is anyone familiar with the show 'Adventure Time'?
One of my friends posted this on Facebook (via Tumblr) and after our field trip I felt like I should share it with all of you! Even if you are not a fan of the show, I thought it was really cool that Lichtenstein's work was still being referenced using cartoon characters from today. And if you are a fan, even better! (Lumping sweet!) Enjoy :)
Chapter 7 - Typographic Technology
Chapter 7 is all about typographic technology. In the beginning, it mentions how the invention of typography has been called the beginning of the Industrial Revolution. Then it mentions how typographic design has been closely bound to the evolution of technology. This chapter mentions typesetting machines such as the Monotype and the Ludlow. Typography design then evolved with the digital computer. I thought this chapter was interesting because typography design has really evolved today. Now we use it in photoshop, illustrator and indesign. Because of these software technologies, we are able to create really complex and very cool looking typographical artforms.
Syeda N Ali - Roy Liechtenstein
As a class visit to The
Art Institute of Chicago, Roy Liechtenstein's work was definitely one
that stood out from many of the other artists. Not only in the different
approach he had taken in terms of his paintings and drawings, but also in the
way he had tried to portray the artwork.
I really think it was amazing to see such
creativity and variety within the work of the same artist. His main focus was
artwork depicted through dots of different colors and sizes, which made up the
whole image. His work ranged from portraits and photos of landscapes as well.
It was outstanding to see how one can have so many variations through dots.
He also had pop art, which really attracted me.
Although the work was done in quite an older period of time, it still looks relevant
and modern in many ways. Something that also drew my attention to my eyes was
the fact that he had a lot of paintings that portrayed women in different
styles, either on daily home chores, or plating outdoors. It was interesting to
see how an artist of that era had given significance to women, and not just as
mere objects but as individual beings.
I appreciate his talents and can see from where
he was trying to show different forms of happenings around him. I also noticed
the detailed sketch he had made on a much smaller scale before actually painting
the large paintings, which I felt were fascinating as they were exactly the same,
besides the size. I felt like he had given a lot of abstract artwork as well,
and a lot of thought was put into each piece before being exhibited.
Personally, to me Roy Liechtenstein’s works were
one of the most memorable artworks I had even seen.
Nicolle Rezwin- Work in Progress Music Poster
For my music poster idea, I decided to do the song from Adele. Rolling In The Deep.
http://www.youtube.com/watch?v=vqjGEb4QtYg
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